McDonald’s lost nearly seven billion dollars in value after its chief financial officer, Ian Borden, announced the continued impact of the boycott in the Arab region and the Muslim world on sales this year.
Since October, pro Palestine activists have been calling for boycotting the world’s largest fast food restaurant chain after McDonald’s in Israel proudly announced in October that it would provide free meals to Israeli soldiers while committing genocide in Gaza
The campany’s pro-Israeli genocide stance made its stock fall 3.37 percent, resulting in a loss of $6.87 billion.
This came after Borden acknowledged that international sales would fall successively in the current quarter as a result of the ongoing conflict in the Middle East and weak demand in China.
In an attempt to mitigate the impact of the boycott campaign, some brand’s branches announced donations for Gaza relief.
The company in February didn’t widely investigate Wall Street estimates for fourth-quarter sales in the segment, partly due to protests and boycott campaigns against several Western brands over their pro-Israeli stance in its more 5-month genocidal war on Gaza.
